Tesla’s Cybertruck has faced some challenges since its announcement in 2019, with sales falling short of the company’s expectations. However, a recent report from Bloomberg revealed an interesting tactic employed by Elon Musk to boost Cybertruck sales.
According to data from S&P Global Mobility, Tesla sold just over 7,000 Cybertrucks in the fourth quarter of 2025 in the U.S. Interestingly, nearly one-in-five of those sales were attributed to Musk’s other companies, primarily SpaceX. In total, SpaceX purchased 1,279 Cybertrucks, with other Musk companies like the Boring Company, Neuralink, and xAI also acquiring a combined 60 trucks. This inter-company sales trend reportedly continued into 2026, with an additional 225 Cybertrucks registered by Musk’s companies in January and February.
The report also highlighted that these purchases by Musk’s companies could amount to at least $100 million, based on the truck’s base price of around $70,000. It’s possible that these companies received fleet deals at a different price point. SpaceX, for instance, was reported to be replacing its gas-powered support fleet with Cybertrucks, as confirmed by Wes Morrill, the lead engineer on the Cybertruck project.
However, the motive behind purchases by companies like xAI and Neuralink remains unclear. Dana Hull of Bloomberg questioned the rationale behind an artificial intelligence and social media company acquiring 50 Cybertrucks. The overall sales performance of the Cybertruck has been underwhelming, with initial targets of 250,000 units per year falling short. While the truck saw strong sales in its first year, numbers halved in 2025, reflecting a broader trend of slow adoption of electric pickup trucks in the market.
The interconnected nature of Musk’s companies, both financially and operationally, has led to this unique situation of inter-company sales. Tesla’s recent decision to discontinue its Model S and Model X vehicles has left the Cybertruck as the flagship model in the company’s lineup. Despite its divisive design and features, the Cybertruck has not been able to drive significant sales growth for Tesla.
As Musk’s companies continue to collaborate and support each other, the strategy of utilizing internal purchases to boost sales is an intriguing development in the evolving landscape of electric vehicle adoption and the integration of technology across different industries. The Importance of Mental Health in the Workplace
In recent years, there has been a growing awareness around the importance of mental health in the workplace. Employers are starting to recognize that the well-being of their employees is directly linked to their productivity, job satisfaction, and overall success of the company. As a result, many companies are implementing programs and initiatives to support the mental health of their employees.
One of the main reasons why mental health is so important in the workplace is because it can have a significant impact on employee performance. When employees are struggling with mental health issues such as anxiety, depression, or stress, it can affect their ability to focus, make decisions, and communicate effectively. This can lead to decreased productivity, increased absenteeism, and a higher turnover rate. By prioritizing mental health in the workplace, employers can help their employees feel more supported and empowered to perform at their best.
Additionally, promoting mental health in the workplace can also improve employee morale and job satisfaction. When employees feel that their mental health is valued and supported by their employer, they are more likely to feel engaged and motivated in their work. This can lead to a more positive work environment, increased collaboration among team members, and a stronger sense of loyalty to the company. Ultimately, prioritizing mental health can help employees feel happier and more fulfilled in their roles.
Another important reason to prioritize mental health in the workplace is to reduce the stigma surrounding mental health issues. Many people still feel ashamed or embarrassed to talk about their mental health struggles, which can prevent them from seeking help and support. By creating a culture of openness and understanding around mental health in the workplace, employers can help break down these barriers and encourage employees to seek the help they need. This can lead to improved mental health outcomes for individuals and a more supportive work environment for everyone.
In order to support the mental health of employees, there are several steps that employers can take. This may include offering mental health resources and support services, such as employee assistance programs, counseling services, and mental health training for managers. Employers can also promote work-life balance, encourage open communication about mental health issues, and create a culture of empathy and support within the organization.
Ultimately, prioritizing mental health in the workplace is not only beneficial for employees, but also for the overall success of the company. By investing in the well-being of their employees, employers can create a more productive, engaged, and resilient workforce. As the conversation around mental health continues to evolve, it is essential for employers to recognize the importance of mental health in the workplace and take proactive steps to support their employees’ mental well-being.