Tesla has been keeping fans waiting for updates on the highly anticipated Roadster project, but a recent trademark filing has provided a glimpse into the new branding for the electric supercar. The filing, made on February 3, features an inverted triangular badge with the word “ROADSTER” at the center, accompanied by four vertical lines symbolizing speed, propulsion, heat, or wind. A sleek wordmark and a minimalist silhouette hinting at the car’s aerodynamic design complete the trio of marks.
This move marks a significant step forward for the Roadster program, which was initially revealed by Elon Musk in 2017. The original Roadster demonstrated the exhilarating potential of electric vehicles, and the next generation aims to push the boundaries even further with promises of sub-two-second 0-60 mph acceleration and optional SpaceX cold-gas thrusters for added thrust.
While the new trademarks hint at progress, Tesla has not shared any updates on the vehicle itself or its specifications with the public. This latest development adds to the long list of teasers and delays that have left many fans feeling frustrated. Despite the setbacks, the Roadster program continues to generate excitement as it embodies Tesla’s mission to accelerate the world’s transition to sustainable energy by showcasing the performance capabilities of EVs.
The new branding, though subtle, serves as a reminder that Tesla remains committed to the Roadster project. While some fans may be eager for more concrete updates, the fact that Tesla is investing in and protecting the car’s identity is cause for optimism. The journey may have tested patience, but when the next-generation Roadster finally arrives, it has the potential to be one of the most thrilling cars ever built. For those who have been following the Roadster’s progress, the eventual payoff is likely to be worth the wait.