Tesla has recently filed a new trademark application for its highly-anticipated Roadster, unveiling a sleek badge and wordmark design for the electric supercar. The trademark filing, uncovered by Sawyer Merritt, features a diamond-shaped emblem with three vertical lines at the base.
The official description of the design aims to evoke sensations of speed, propulsion, heat, or wind. The application includes three variations of the branding: a standalone wordmark, the badge itself, and a combination of both elements. The new badge, seen on the right, exudes a futuristic and sophisticated aesthetic, reminiscent of something Tony Stark would sport.
As Tesla shifts its focus towards the Roadster following the recent increase in Tesla Semi production, the next-generation Roadster, first revealed in 2017, has encountered multiple delays. Elon Musk hinted that production of the Roadster may finally commence between 2025 and 2027.
The Roadster is expected to serve as a flagship vehicle for Tesla, boasting impressive performance capabilities such as a 0-60 mph time of under one second when equipped with optional SpaceX cold-gas thrusters. The filing of new trademarks often indicates that a company is progressing towards a formal product launch or marketing campaign.
While an exact release date for the Roadster remains uncertain due to the delayed reveal, the updated branding suggests that development of the high-performance supercar is advancing. Stay tuned for more updates on the Tesla Roadster as it continues to make waves in the electric vehicle market.