The launch of the new Cybertruck Standard AWD base trim at the $59,990 price tag was a short-lived affair, as Tesla has announced a price hike after 28th February. The online car configurator now displays a notification stating, “Cybertruck Dual Motor AWD Starting at $59,990. Price Increases after February 28.”
In addition to the price increase notification, Tesla has also adjusted the estimated delivery dates to a few months earlier. The high demand for the new Standard AWD Cybertruck has forced Tesla to extend the delivery dates to accommodate the influx of orders.
The new Standard AWD Cybertruck variant was introduced exclusively in the United States, and based on current demand and pricing trends, it seems like it will remain a US-only offering for the foreseeable future.
The notification regarding the price increase does not specify the exact date when the price will go up, leaving room for speculation. It is possible that Tesla may extend the current pricing beyond 28th February or implement the price hike on 1st March.
Customer reactions to the price increase have been mixed, with some labeling it as a marketing gimmick and expressing disappointment in Tesla’s approach. Influencers like Chuck Cook and Ryan McCaffrey have criticized Tesla for not being transparent about the price increase.
The delivery estimates for the Cybertruck Standard AWD have been pushed back from June to September – October, indicating a strong demand for the more affordable variant of the Cybertruck. This surge in orders highlights the potential of the Cybertruck to boost Tesla’s sales performance in the premium segment.
Despite initial challenges in sales due to the Cybertruck’s design and pricing, the introduction of a more reasonably priced variant has attracted a significant number of orders. This shift in consumer interest showcases the market’s response to a more accessible pricing strategy by Tesla.
As Tesla continues to navigate the evolving landscape of electric vehicles, the success of the Cybertruck Standard AWD could be a significant factor in driving sales and establishing Tesla as a key player in the premium vehicle market.