VW Learns Lesson from Cutting Physical Controls in Early EVs

When Volkswagen first released its early electric vehicles (EVs), the company made a bold move by cutting most of the physical controls from the interior. This decision was met with mixed reviews from consumers and critics alike, and VW quickly learned a long and painful lesson as a result.

One of the main reasons VW decided to eliminate physical controls in its EVs was to create a more streamlined and futuristic interior design. By replacing traditional knobs and buttons with touchscreens and digital interfaces, VW hoped to appeal to tech-savvy consumers and differentiate its EVs from traditional gas-powered vehicles.

However, the reality was quite different. Many consumers found the lack of physical controls to be frustrating and confusing, leading to a decrease in overall satisfaction with the interior design of VW’s early EVs. In addition, the reliance on touchscreens and digital interfaces made it difficult for drivers to make adjustments while on the road, posing a potential safety hazard.

As a result, VW has since made changes to its interior design approach, reintroducing physical controls in its newer EV models. By incorporating a mix of traditional knobs and buttons with modern touchscreens, VW has been able to strike a better balance between form and function, providing consumers with a more intuitive and user-friendly driving experience.

Overall, VW’s decision to cut most of the physical controls from its early EVs served as a valuable lesson for the company. By listening to consumer feedback and adapting its approach, VW has been able to improve the interior design of its EVs and create a more satisfying driving experience for its customers.