BMW and Mini EV drivers in the United States have a reason to celebrate as they can now enjoy a 20% discount when charging at Ionna stations. This exciting news was announced recently, showcasing a partnership that benefits electric vehicle owners across the country.
Ionna, a rapidly expanding charging network, exclusively uses 400-kilowatt DC fast chargers at its stations. These stations are not only high-speed but also offer clean amenities for a pleasant charging experience. BMW, a founding partner of Ionna, has been at the forefront of promoting electric vehicles and supporting the growth of sustainable transportation options.
The discount for BMW and Mini EV drivers at Ionna’s stations will be available until September 30, 2026. To avail of the 20% discount, owners simply need to initiate charging with Plug & Charge or through the My BMW app. The discount will be automatically applied to the final bill, eliminating the need for additional cards, subscriptions, or manual activation.
It is important to note that the discount will not be applicable if drivers use a debit or credit card to pay directly at the charging stall. To enjoy the lower price, customers must have Plug & Charge or a Shell Recharge account set up in the My BMW app.
Ionna typically charges between $0.33-$0.39/kWh at its stations for all customers. With the 20% discount, BMW and Mini EV owners can expect prices ranging from $0.27/kWh to $0.32/kWh. This special pricing campaign is the second of its kind by Ionna, following a previous 10% discount offered to GM EV drivers earlier in the year.
Shaun Bugbee, Executive Vice President of BMW of North America, emphasized the importance of reliable high-speed charging infrastructure for the growth of the electric vehicle market. He highlighted BMW’s commitment to an electric future and the expanding portfolio of premium electric vehicles offered in the U.S.
In addition to the discount, Ionna announced that it will charge only $0.20/kWh for the first week at every new location opened this year, incentivizing more people to utilize its fast-growing network. With 212 new charging bays added this year, Ionna now boasts nearly 1,000 individual bays across 100 stations.
Looking ahead, Ionna has ambitious plans to expand its network further. By the end of the decade, the company aims to have 30,000 DC fast charging bays capable of delivering up to 400 kW of power. Currently, 4,700 bays are contracted, with approximately 1,500 already under construction.
Founded in 2024 by several automakers, Ionna has made significant strides in the EV charging market since energizing its first stalls in December 2024. The company’s dedication to providing efficient, high-speed charging solutions aligns with the growing demand for electric vehicles and the need for reliable infrastructure to support their adoption. After a slow start in the first few months, the network of installations for a new service ramped up significantly, reaching a milestone of 100 locations after 14 months of operation. This achievement marked a turning point for the company, showcasing their dedication and commitment to expanding their reach and providing their services to a wider audience.
The initial sluggish progress can be attributed to various factors, including logistical challenges, regulatory hurdles, and market conditions. However, as the company gained momentum and overcame these obstacles, the pace of installations accelerated, culminating in the 100th location being established within just over a year.
This rapid expansion not only demonstrated the company’s ability to adapt and grow in a competitive market but also highlighted the increasing demand for their services. Customers were eager to access the network at more convenient locations, and the company’s efforts to meet this demand were met with enthusiasm and support.
The success of reaching 100 locations within 14 months was a significant milestone for the company, signaling their continued growth and success in the industry. It also paved the way for further expansion and development, as they continued to build on this achievement and enhance their services for their customers.
Overall, the journey from a slow start to reaching 100 locations in just over a year was a testament to the company’s perseverance, dedication, and strategic vision. It set the stage for future growth and success, solidifying their position in the market and establishing them as a key player in the industry.