The year 2024 has come to an end, shedding light on the winners and losers in the electric vehicle sales race. Volkswagen faced a tough time, with U.S. sales of the electric ID.4 crossover plummeting by 94% in the fourth quarter and 55% overall since 2023. However, the tide seems to be turning for Volkswagen as the ID.4’s stop-sale order has been lifted, allowing U.S. dealers to resume selling the vehicle. Production of the ID.4 in the U.S. is also set to restart soon, with the aim of reclaiming its position as one of the best-selling electric vehicles in the region.
To mark the return of the ID.4 to the market, Volkswagen is planning to offer competitive lease deals on the vehicle, making it even more accessible to consumers. Despite facing challenges in recent months, including a recall due to a faulty electronic door-opening mechanism, Volkswagen is determined to bounce back and regain its market share.
The ID.4 missed out on the end-of-year rush on EV sales in the U.S. due to the recall, but customers can now expect deals and incentives to make the vehicle more attractive. While Volkswagen has encountered challenges in its electric transition globally, recent tests of the updated-for-2024 ID.4 have shown positive results. With solid range and a range of trim options, the ID.4 remains a competitive option in the electric vehicle market.
Looking ahead to 2025, Volkswagen is eager to make a comeback and regain its footing in the electric vehicle segment. With a renewed focus on lease deals and incentives, the ID.4 aims to win back customers and solidify its position as a top electric crossover. As Volkswagen navigates the challenges of the EV market, the ID.4 remains a compelling choice for consumers seeking a reliable and efficient electric vehicle option.
In conclusion, Volkswagen’s ID.4 is poised for a comeback in 2025, with a renewed emphasis on lease offers and competitive pricing. Despite facing setbacks, Volkswagen is committed to regaining its position in the electric vehicle market and offering customers a compelling choice in the electric crossover segment.