Xiaomi has made a significant impact in the electric vehicle market with its SU7 model, selling over 200,000 units since deliveries began in March 2024. In the same year, Xiaomi sold nearly 137,000 units, surpassing the global EV sales of major American automakers like Ford and GM.
The success of Xiaomi’s transition from smartphones to electric cars has been remarkable, especially in its home country of China. Even CEOs of American car manufacturers, such as Ford’s Jim Farley, have praised the SU7, despite it not being available for purchase in the United States.
In 2024, Xiaomi exceeded its initial target of delivering 76,000 SU7 units by raising it to 120,000 units and ultimately selling 136,854 units by the end of the year. This impressive sales figure solidified Xiaomi’s position in the Chinese EV market.
Comparatively, Ford only sold 999 units of its Mustang Mach-E in China in 2024, while GM sold 69,403 units across its Buick, Cadillac, and Chevrolet brands. Xiaomi’s success in China is further highlighted by outselling many other global automakers in the country.
In the U.S., Ford sold over 97,000 EVs in 2024, including models like the Mustang Mach-E, F-150 Lightning, and E-Transit. General Motors sold 114,400 EVs, featuring a range of domestic models like the Chevy Blazer, Equinox, and Silverado EVs.
Xiaomi’s achievement of selling more EVs in China than several established automakers like Audi, BMW, and Mercedes-Benz underscores its rapid rise in the global automotive industry. The brand’s affordable pricing and innovative technology have resonated with consumers, leading to a surge in demand for the SU7.
As Xiaomi continues to expand its EV lineup with models like the YU7, its success in China poses a significant challenge to domestic automakers in other markets. If Xiaomi can navigate high tariffs and enter the U.S. market, it could further disrupt the automotive industry with its impressive sales numbers and technological advancements.
Overall, Xiaomi’s success in the EV market reflects a larger trend of Chinese automakers gaining momentum and establishing themselves as key players in the global automotive landscape. With record-breaking sales and a growing lineup of electric vehicles, Xiaomi is poised to make a lasting impact on the industry in the coming years.