Xiaomi is making big moves in Western Europe, with plans to open ten stores by 2025 and eventually start selling cars in the region by 2027. The brand, known for its high-quality consumer electronics, is now venturing into the electric vehicle market with its SU7 and YU7 models.
The company recently opened flagship stores in Essen, Germany, and Madrid, Spain, showcasing a range of tech products like smartphones, smart watches, laptops, and earbuds. While the focus is currently on consumer electronics, Xiaomi is eyeing the European EV market for future expansion.
Xiaomi’s foray into Europe is part of its larger strategy to establish a strong presence outside of China. The brand aims to leverage its tech expertise and innovative products to capture the European market for electric vehicles. The company’s Human x Car x Home ecosystem is designed to integrate its tech products with personal mobility, paving the way for a seamless user experience.
While Xiaomi’s plans for Europe are ambitious, the specifics of which models will be available and their pricing remain unclear. In China, the SU7 sedan and YU7 crossover are priced competitively against Tesla models, but European tariffs on Chinese-made electric vehicles may impact pricing in the region.
Despite these challenges, Xiaomi is determined to expand its EV lineup with new models, including a three-row SUV and a long-wheelbase version of the SU7 sedan. The company is also offering a bespoke service for YU7 and SU7 buyers in China, allowing customers to personalize their vehicles with custom interior trims and exterior paint.
Overall, Xiaomi’s entry into the European market marks a significant milestone for the brand’s global expansion. With plans to open more stores and introduce its electric vehicles in the coming years, Xiaomi is poised to make a splash in the European EV market. Stay tuned for updates on Xiaomi’s journey to revolutionize personal mobility in Europe.