Volkswagen, a leading automotive manufacturer, is gearing up to launch a range of new affordable electric vehicles (EVs) in Europe. The production versions of the ID.Every1 and ID.2All, including a GTI hot hatch variant, are set to hit the market soon. However, Volkswagen’s U.S. boss has confirmed that there are no plans to bring these small EVs to North America.
The decision not to introduce these models to the U.S. market is not surprising, considering Volkswagen’s shift towards a predominantly SUV and crossover lineup in recent years. While the company initially considered bringing the larger ID.3 to the U.S., it ultimately decided against it. Additionally, plans to sell the ID.7 in America were scrapped due to concerns about weak demand.
In a recent round table discussion at the New York Auto Show, Volkswagen’s North American CEO, Kjell Gruner, stated that the ID.1 and ID.2 are “too slow” for the U.S. market and importing them from Europe would make them too expensive for American consumers. As a result, Volkswagen will focus on consolidating its current position in the U.S. market.
Gruner also revealed that Volkswagen is exploring the addition of non-plug-in hybrid powertrains to some of its core models. While specific details were not provided, it is likely that models like the Tiguan, Atlas, and Taos could see hybrid variants in the future.
In terms of EVs, Volkswagen has no immediate plans to expand its electric lineup in the U.S. However, the company is considering developing a midsize unibody electric truck that could be related to the Atlas. This new model would not be a heavy-duty body-on-frame vehicle and could potentially fill a gap in Volkswagen’s U.S. lineup.
Despite the lack of small and affordable EV options from Volkswagen in the U.S., other automakers are stepping up to offer competitive alternatives. The Chevrolet Bolt, a new affordable Tesla model, the Rivian R3, and an electric version of the Jeep Renegade are all set to enter the market in the coming years, providing American consumers with more choices in the EV segment.
In conclusion, while Volkswagen may not be bringing its small EVs to North America, the company remains committed to exploring new opportunities in the U.S. market, including the potential introduction of hybrid powertrains and an electric pickup truck. As the automotive industry continues to evolve, Volkswagen is adapting its strategy to meet the changing needs and preferences of American consumers.