Volvo is gearing up to reveal its highly anticipated EX60 mid-size electric crossover on January 21, 2026. This new electric vehicle is considered to be the electric equivalent of Volvo’s best-selling models, making it a crucial addition to Volvo’s EV lineup. The company has faced challenges in recent times, including tariff issues, software problems, and slower-than-expected EV sales. The success of the EX60 is paramount for Volvo as it aims to overcome these obstacles.
The EX60 is seen as Volvo’s opportunity to course-correct and regain momentum in the electric vehicle market. Volvo has emphasized that the mid-size all-electric SUV will be the first car launched on its new “technology base,” hinting at advancements in software and electronics architecture. Previous models like the EX30 and EX90 faced issues with bugs and quality concerns, prompting Volvo to introduce a next-generation platform with the EX60 to address these issues.
One of the key highlights of the EX60 is its impressive range, touted as Volvo’s longest-range EV to date. With the EX90 already capable of traveling up to 310 miles on the EPA cycle, the EX60 is expected to offer substantial road-trip range as well. Positioned as a mid-size crossover comparable to the XC60, the EX60 promises ample space for at least five passengers. While specific details are limited, Volvo plans to fully unveil the EX60 on January 21, 2026, with deliveries expected in the first half of the same year.
For Volvo, the success of the EX60 is crucial in transitioning its lineup from gasoline and hybrid vehicles to a more sustainable EV-focused range. The EX30 was intended to be a budget-friendly option, but faced challenges due to tariffs on Chinese-built cars. The EX90, on the other hand, was meant to replace the XC90 but encountered delays, pricing concerns, and software bugs. As a result, Volvo had to refresh the XC90 to cater to three-row SUV customers.
Despite these hurdles, the mid-size crossover segment, led by models like the XC60, has remained a strong performer for Volvo. Electrifying mid-size crossovers is also considered more feasible and cost-effective compared to larger three-row models. However, the EX60 will be built in Sweden, potentially facing higher costs due to tariffs. Volvo is relocating U.S.-market XC60 production to South Carolina to mitigate tariff issues, but the EX60 may still be priced higher than a U.S.-built alternative.
In order to succeed, Volvo must ensure that the EX60 meets expectations in terms of pricing, features, software reliability, quality, and overall customer satisfaction. With the EV market evolving rapidly, Volvo cannot afford to miss the mark with the EX60. The company is banking on the success of this model to propel its EV ambitions and solidify its position in the electric vehicle market.
Overall, the EX60 represents a significant milestone for Volvo as it navigates the challenges and opportunities in the EV landscape. The company’s dedication to innovation and sustainability will be put to the test with the launch of the EX60, setting the stage for a new era of electric vehicles from Volvo.
Contact the author: Mack.Hogan@insideevs.com