Tesla’s Attempt to Trademark “Robotaxi” Faces Hurdles
Tesla’s ambitious plans for its autonomous vehicles have hit a snag as the U.S. Patent and Trademark Office (USPTO) rejected the company’s application to trademark the word “Robotaxi.” The USPTO deemed the term too generic, stating that it is commonly used by other companies to describe similar services, making it “merely descriptive” and ineligible for trademark protection in its current form.
The rejection, issued as a “nonfinal office action,” gives Tesla three months to respond before the application is abandoned. Tesla filed the application in October 2024, coinciding with the unveiling of the Cybercab, a purpose-built electric vehicle designed for its upcoming self-driving ride-hailing network. The company had hoped to secure the trademark for use with electric vehicles and related parts.
In addition to the “Robotaxi” trademark, Tesla’s attempt to trademark the term “Cybercab” is also facing delays. The USPTO has paused the process due to conflicts with other companies applying for similar “Cyber” themed trademarks, including one firm focused on Cybertruck accessories. Tesla has also submitted trademark applications for the term “Robobus,” which are still under examination.
To keep its bid for the “Robotaxi” trademark alive, Tesla must provide the USPTO with additional materials demonstrating how it uniquely uses the term, such as promotional brochures, manuals, or screenshots. The company must also address whether other companies use similar words like “Robo,” “Robot,” or “Robotic” in connection with comparable services.
Despite these challenges, Tesla is pressing forward with its plans to launch the first robotaxis in Austin starting in June. As the company navigates the trademark process, it remains to be seen how the naming issue will be resolved in time for the exciting launch. Stay tuned for updates on Tesla’s innovative autonomous vehicle initiatives.