United Airlines is making a big splash in advertising by showcasing their partnership with SpaceX’s Starlink in a 30-second Super Bowl commercial. The ad will highlight the airline’s rapidly expanding in-flight Wi-Fi powered by Starlink, emphasizing the importance of satellite internet in enhancing the onboard experience for passengers.
In less than a year, United has equipped most of its two-cabin regional fleet, comprising over 300 aircraft, with Starlink. This move has resulted in the fastest and most reliable high-speed Wi-Fi in the sky. Over the past 10 months, United has flown more than 7 million passengers on Starlink-equipped aircraft across 129,000 flights, powering 3.7 million devices. Notably, Wi-Fi customer satisfaction scores on these airplanes nearly doubled during this period.
The successful rollout of Starlink on United’s regional fleet has had a significant impact on the airline’s daily operations. Currently, over 25% of United’s daily departures, totaling 1,200 flights, offer Starlink Wi-Fi. The airline plans to equip more than 500 mainline aircraft with Starlink Wi-Fi by the end of 2026, bringing the total number of Starlink-equipped planes in its fleet to over 800.
The collaboration between United Airlines and Starlink comes at a time when satellite internet is gaining momentum in the aviation industry. International carriers like Emirates and flydubai have already signed up for Starlink, while British Airways is set to introduce free Starlink-powered Wi-Fi on their flights starting this year. In the U.S., Alaska Airlines is expediting the deployment of Starlink across its entire fleet after successful initial trials.
United Airlines offers Starlink Wi-Fi for free to MileagePlus members, reinforcing the airline’s commitment to providing top-notch connectivity to its passengers. SpaceX has also made it clear that this complimentary service is here to stay, marking a significant departure from the traditional model of slow speeds and expensive in-flight Wi-Fi.
The Super Bowl commercial from United Airlines not only serves as a marketing strategy but also signifies the growing importance of fast and free in-flight connectivity in the airline industry. With Starlink becoming a game-changer in enhancing the passenger experience, United is at the forefront of this revolution. In a recent post shared by Starlink, the company announced the launch of a new feature called Stargaze. This exciting development is set to revolutionize the way users interact with the Starlink satellite network. With Stargaze, users will now have the ability to view real-time images of the night sky captured by Starlink satellites.
This new feature will provide users with a unique opportunity to explore the beauty of the cosmos from the comfort of their own homes. By utilizing the advanced imaging capabilities of the Starlink satellites, Stargaze will offer users a stunning glimpse into the vast expanse of space. Whether you’re a seasoned astronomer or simply a casual stargazer, Stargaze is sure to captivate and inspire.
In addition to viewing breathtaking images of the night sky, Stargaze will also offer users the opportunity to track the movement of celestial bodies in real-time. This feature will enable users to witness the beauty of meteor showers, eclipses, and other celestial events as they unfold in the night sky. With Stargaze, the wonders of the universe are truly at your fingertips.
The launch of Stargaze represents a significant milestone for Starlink and further solidifies the company’s commitment to providing innovative and cutting-edge technology to its users. By harnessing the power of satellite imaging, Starlink is bringing the wonders of the cosmos closer to home than ever before.
To experience the magic of Stargaze for yourself, simply log in to your Starlink account and navigate to the Stargaze feature. From there, you can immerse yourself in the beauty of the night sky and explore the mysteries of the universe like never before. Don’t miss out on this incredible opportunity to stargaze with Starlink.