Tesla’s Model Y continues to dominate the electric vehicle (EV) market in the UK, with a record 19.6% market share in 2024. The Society of Motor Manufacturers and Traders (SMMT) reported that nearly 2 million new cars were registered last year, marking a 2.6% growth compared to 2023. Fleet buyers were the main drivers of this growth, while private EV sales struggled, with only one in 10 private buyers opting for electric vehicles.
Tesla’s Model Y stood out as the top choice for businesses and fleet operators, thanks to government tax incentives and Tesla’s reputation for long driving ranges and reliability. In December 2024, the Model Y was the best-selling car overall, with 5,165 units sold, followed closely by the Model 3 at 3,477 units.
For the full year 2024, the Model Y maintained its lead as the best-selling EV, with an impressive 32,862 units sold. It outperformed competitors like the Audi Q4 e-tron, which came in second with 17,622 units sold. The Model Y ranked fifth overall for 2024, trailing behind popular gas-powered models like the Nissan Juke, Nissan Qashqai, Kia Sportage, and Ford Puma.
In terms of battery electric vehicles (BEVs), the Model Y also secured the top spot in 2024, with 32,862 units sold. The Audi Q4 e-tron and Tesla Model 3 followed closely behind. The overall top cars for the full year 2024 included the Ford Puma, Kia Sportage, and Nissan Qashqai, with the Model Y holding a strong position in the top five.
Despite the progress made in EV sales, the industry fell short of the government’s 22% target for EV sales. The SMMT warns that without additional government support, such as increased EV incentives for private buyers and improved charging infrastructure, the market may struggle to meet the more ambitious 28% target for 2025.
The Model Y’s continued success as the best-selling EV highlights its popularity and appeal to consumers. With rumors of a Model Y refresh expected to debut in Q1 of this year, Tesla shows no signs of slowing down in its quest to dominate the EV market.