Toyota has just unveiled the 2027 Highlander, a completely redesigned midsize SUV that represents the brand’s first three-row electric vehicle for the US market and the first Toyota EV to be assembled in America. This is a significant milestone for Toyota, as they have been selling gas Highlanders for over 20 years and are now entering the electric vehicle market with a strong contender.
This announcement comes at a crucial time for Toyota, as they have recently shifted their focus towards hybrid vehicles rather than pure battery-electric ones. This decision seems to have paid off, as global EV sales have slowed down and many of Toyota’s competitors have reported significant losses related to their EV investments. With a new CEO, finance chief Kenta Kon, at the helm, Toyota is navigating the challenges of the EV market successfully.
The new Highlander will be manufactured at Toyota’s factory in Kentucky, a strategic move to avoid tariffs. It is a three-row, midsize SUV, which is currently one of the most popular vehicle segments in the US. The decision to use the familiar Highlander nameplate reflects Toyota’s understanding that customers may not be familiar with their new “bZ” branding.
The 2027 Highlander will come in two trims: XLE and Limited, with the option of front-wheel drive or all-wheel drive. The battery options include a 77kWh pack and a larger 95.8kWh pack, with AWD models achieving up to 320 miles of estimated range and impressive power outputs.
Inside, the Highlander will feature an updated infotainment system with a 14-inch central touchscreen, customizable ambient lighting, wireless Apple CarPlay and Android Auto, and extensive charging options for devices in all three rows. The fixed panoramic glass roof is the largest ever offered by Toyota.
The Highlander EV will also come equipped with a NACS port for Tesla Supercharger access, allowing for fast charging from 10-80% in approximately 30 minutes. It will also have vehicle-to-load capabilities, enabling it to function as a mobile power bank and serve as a backup power source during blackouts.
In terms of size, the new Highlander will be comparable to other three-row electric SUVs on the market, making it a strong competitor in its segment. Toyota plans to release the pricing of the new Highlander later this year when it goes into production.
Overall, Toyota’s foray into the electric vehicle market with the 2027 Highlander represents a significant step forward for the brand. With a focus on hybrid technology and a strong lineup of new EVs, Toyota is poised to make a mark in the evolving automotive industry.