Ford is bidding farewell to the iconic Focus in Europe, with production scheduled to end in November. However, the American automaker is not leaving a void in the market, as reports suggest that a similar-sized electric and hybrid crossover could soon take its place.
According to Autocar, Ford is working on a Focus-sized crossover that will be built in Spain, with a strong focus on affordability. The new model is expected to cater to the demand for electrified vehicles in the European market. The decision to replace the Focus with a crossover reflects the shifting consumer preferences towards SUVs and crossovers.
The upcoming crossover is rumored to be built on a derivative of Ford’s C2 platform, which is currently used in models like the outgoing Focus, Bronco Sport, and Escape. This move would allow Ford to streamline its production process and offer a more cohesive lineup of vehicles.
The new crossover is set to be produced at Ford’s Valencia plant in Spain, alongside the Kuga (Escape in the U.S.). It will feature hybrid and fully electric powertrains, providing customers with a more sustainable alternative to traditional combustion engines. The crossover is expected to be priced competitively, making it an attractive option for budget-conscious buyers.
In terms of design, the new crossover is said to have a more rugged and American look, deviating from the typical European styling seen in models like the Puma. This shift in design language could help the crossover stand out in a crowded market and appeal to a broader range of customers.
One interesting possibility is the revival of the Focus nameplate for the new crossover. The Focus has a strong brand recognition in Europe, and reusing the name could help boost sales and create a sense of continuity for loyal customers. Ford has successfully utilized iconic names like Mustang, Capri, and Puma for its crossover models, so bringing back the Focus name would be in line with its brand strategy.
Overall, Ford’s decision to replace the Focus with a new electric and hybrid crossover reflects the changing automotive landscape and the company’s commitment to sustainable mobility. The upcoming model is poised to offer a compelling blend of performance, affordability, and eco-friendliness, making it a promising addition to Ford’s lineup.