Audi’s Concept C made quite a splash at the IAA Munich, standing out even next to a Porsche 911 Turbo S. The concept car not only looks good but also previews an upcoming electric sports car, as revealed by Audi’s CEO at the automotive expo.
The design of the Concept C signals a return to Audi’s classic aesthetic from the 1990s and 2000s, drawing inspiration from its prewar racecars. While the design has sparked some debate and comparisons to the Jaguar Type 00, it has its own unique charm.
Upon seeing the Concept C in person, it’s clear that the interior is still in concept form but could easily transition to production. The horizontally vented rear treatment is a standout feature, although the decision to omit a rear window may be a bold move reminiscent of Polestar’s approach.
In terms of size, the Concept C is slightly larger than the previous Audi R8 but maintains a sleek and elegant appearance akin to a Nissan Z. Positioned between the Audi TT and R8 in terms of pricing, the Concept C aims to offer a unique driving experience in the sports car segment.
The Audi electric sports car will feature a “virtual gearbox” similar to the Hyundai Ioniq 5 N and simulated engine sounds to enhance the driving experience. Audi is committed to ensuring that the design is close to production-ready, with plans to avoid showcasing cars that won’t be made.
With a focus on replicating the sensations of traditional gas-powered vehicles without the emissions, the Concept C represents Audi’s foray into the performance-focused EV market. The addition of a virtual gearbox and simulated engine sounds aims to enhance the driving experience and appeal to enthusiasts.
Overall, the Concept C is a bold step for Audi in the electric sports car segment, offering a unique blend of performance and design. As Audi continues to refine the concept for production, it will be interesting to see how this vision translates into future models and shapes the brand’s electric vehicle lineup.