A quaint town in Idaho has recently become home to one of the most picturesque Tesla Supercharger sites in North America. Located in Deary, Idaho, with a population of just over 500, The Pie Safe, a family-owned artisan bakery and creamery, has unveiled a privately owned, publicly accessible Tesla Supercharger site right across the street from its beautifully restored historic building. This unique site, known as “The Pie Safe Supercharger,” can be found at 401 2nd Ave, Deary, Idaho, and is part of Tesla’s expanding Supercharger for Business program. This program allows businesses to purchase and personalize their own Superchargers while Tesla takes care of operations, maintenance, and network integration.
What sets this location apart is not only its charming setting but also its aesthetic appeal. Each Supercharger stall features artwork inspired by local trees, giving the site a distinct regional feel. This is a departure from the standard red-and-white or plain white stalls that drivers are accustomed to. Despite the custom design, the chargers are fully functional Tesla Superchargers, offering charging speeds of up to 325 kW, a price of $0.39 per kWh, and round-the-clock public access.
Importantly, these are “white-label” Superchargers, meaning that although the site is privately owned, it is seamlessly integrated into Tesla’s ecosystem. It appears in in-car navigation systems, supports route planning and preconditioning, and is compatible with all EVs that have access to Tesla’s NACS network. For drivers, it operates just like any other Tesla-built Supercharger.
The family behind The Pie Safe views this project as more than just a car charging station. According to a tweet from @isaacfrench_, the Supercharger is part of a larger initiative to rejuvenate Deary by restoring historic buildings and transforming them into attractions, such as a craft butcher shop, bakery, creamery, boutique hotel, and unique railcar and farmhouse accommodations. With the nearest interstate or major airport two hours away, the Supercharger opens up a new avenue of traffic for the town.
This launch follows other notable privately owned Supercharger openings, including Wawa’s first fully owned Tesla Supercharger in Florida. These developments underscore how Tesla’s Supercharger for Business program is reshaping EV infrastructure, not only along highways but also in small towns that are embracing electric travel.
For EV drivers, this site offers another convenient fast-charging stop. For Deary, Idaho, it serves as a catalyst for economic revitalization, with delectable pastries awaiting across the street.