Tesla has recently introduced an exciting promotion for customers interested in purchasing the Model X Long Range Dual Motor All Wheel Drive (AWD) in the United States. This promotion, which can be found on the official order page for the Model X AWD, offers customers a premium add-on for their vehicle at no additional cost.
Upon visiting the Model X AWD’s order page, customers can see that premium add-ons such as premium paint options, 22” Turbine Wheels, Black and White Interior, Six or Seven Seat Interior, and Yoke Steering can be obtained for free when Full Self-Driving (FSD) is purchased alongside the vehicle.
One of the key highlights of this promotion is that the highest-priced add-on to the vehicle will be complimentary when FSD is ordered with the Model X AWD. For instance, if a customer selects the Seven-Seat Interior option, which typically costs $3,500, and the Lunar Silver Paint option, which is priced at $2,500, the Seven-Seat Interior will be included free of charge.
This promotion extends to even the more expensive add-ons for the Model X AWD, such as the Six Seat Interior priced at $6,500 and the 22” Turbine Wheels priced at $5,500, as long as FSD is fully purchased with the vehicle. It’s important to note that customers must opt for the full $8,000 FSD add-on to take advantage of this promotion, rather than the recently announced Drive Anywhere Package.
Although it remains to be seen how consumers will respond to this new promotion, it undoubtedly enhances the appeal of the Model X AWD. Additionally, the cost to Tesla for offering this promotion may be minimal, considering that the Model X does not have high sales volumes compared to other Tesla vehicles.
In the second quarter of 2024, Tesla reported a total of 443,956 vehicle deliveries worldwide, with the majority comprising Model 3 and Model Y. This indicates that the Model X, along with the Model S, Cybertruck, and Semi, saw a smaller number of deliveries. With less than 13,000 Model S and Model X units sold in Q2, it’s clear that the Model X AWD promotion could attract more customers to this specific model.
Overall, Tesla’s unique promotion for Model X AWD customers presents an enticing opportunity for individuals looking to purchase this high-performance electric SUV. By bundling premium add-ons with the purchase of FSD, Tesla is offering added value to customers and potentially driving more interest in the Model X AWD.