Lucid Motors, the manufacturer of the luxurious electric sedan Air and the Gravity SUV, is making a bold move to attract Tesla owners to switch to their brand. Until the end of March, prospective customers can enjoy a discount of up to $4,000 on a 2025 Lucid Air from inventory if they trade in their Tesla EV.
The discount is divided into two parts: $2,000 off the price of a new Air sedan from the available stock, and another $2,000 off if you trade in your existing Tesla or provide proof of ownership. Interestingly, you are not required to trade in your old car, just provide evidence of ownership. Moreover, the offer extends to owners or lessees of gas-powered or hybrid models from various traditional automakers.
While the proof of ownership requirement applies to all legacy automakers, the campaign specifically targets Tesla owners. This strategy mirrors the successful approach taken by Polestar last month, offering a $5,000 discount to Tesla drivers looking to lease a new Polestar 3.
The Lucid website currently lists several eligible Air EVs, ranging from the $69,900 Air Pure to the $120,000 Air Grand Touring. The top-tier Sapphire trim is excluded from the discounts, but there are still plenty of options to choose from. The Air Pure boasts a range of 420 miles and 430 horsepower from a single electric motor, while the Air Grand Touring features dual-motor all-wheel drive with 819 hp and a maximum range of 512 miles.
It will be interesting to see the success of Lucid’s conquest offer, considering the premium price point of the Air EV. Polestar’s $20,000 total discount for lessees, including $15,000 in additional incentives, proved to be effective in attracting customers. With Polestar experiencing high order volumes for the Polestar 3 due to the Tesla Conquest Offer, Lucid is hopeful that their similar strategy will resonate with Tesla owners looking for a new electric vehicle experience.