Tesla has recently announced a new promotion in China that will run from June 5 to June 30, 2025. This promotion offers customers and referrers extra incentives on various Tesla models, including the Model 3, Model Y, and other vehicles in the S3XY series.
Customers who place a new order and take delivery by the end of June will receive an ¥8,000 paint option credit. This credit can be used towards optional color upgrades beyond the standard paint choices available for the vehicles.
In addition to this, customers who refer new buyers during this promotional period will receive 800 Tesla Points. These points can be used towards various services and products offered by Tesla, such as maintenance, Supercharging, in-car software upgrades like Enhanced Autopilot, and even accessories for the recently announced Tesla Bot. Each Tesla Point is valued at ¥1 and can be combined with cash for purchases.
One of the featured vehicles in this promotion is the Model Y rear-wheel drive, priced at ¥263,500. This model offers a CLTC-rated range of 593 km and can accelerate from 0 to 100 km/h in 5.9 seconds, reaching a top speed of 201 km/h. Customers can expect delivery within 2 to 4 weeks and have the option to finance the purchase with a five-year 0% interest plan, with monthly payments starting at ¥3,060.
Another popular choice is the Model 3 rear-wheel drive, priced slightly lower at ¥235,500. This model boasts a longer range of 634 km (CLTC) and accelerates from 0 to 100 km/h in 6.1 seconds, with a top speed of 200 km/h. Delivery time for the Model 3 is estimated at 1 to 3 weeks, with monthly payments starting at ¥2,594 under a 5-year no-interest financing plan.
Tesla’s electric vehicle sales in China have faced challenges in recent months, with a 6% year-on-year decline in April 2025 to 58,459 units. This marks the seventh consecutive month of decline, attributed to increased competition from local rivals like BYD. In the January-April period, Tesla’s retail sales in China totaled 163,338 units, down 0.31% year-on-year, with a decreasing retail market share in the Chinese BEV market.
With this new promotion, Tesla aims to boost sales and regain market share in China as we head into the summer months. It remains to be seen if this promotion will make a significant impact on Tesla’s sales in the region. Tesla’s stock prices have been affected, with shares down nearly 9% and trading at $302.52. CEO Elon Musk has also been vocal about his criticisms of President Donald Trump’s spending bill, which has caused some friction in the market.