Tesla’s Model Y continues to dominate the U.S. electric vehicle market, maintaining its position as the top-selling EV in America for the fourth consecutive year. Data from EV expert Sawyer Merritt revealed that the Model Y outsold all other electric vehicles by a significant margin, with approximately 292,000 units sold in 2025, more than double the sales of any non-Tesla EV.
Not to be outdone, Tesla’s Model 3 secured the second spot in U.S. EV sales, selling around 140,000 units last year. This solidified Tesla’s stronghold on the top two positions in the market, despite increasing competition and evolving incentives throughout the year. Together, the Model Y and Model 3 accounted for a substantial portion of the market share.
While Tesla continued its reign, the Chevrolet Equinox EV emerged as a standout performer outside of the Tesla brand. With nearly 58,000 units sold, it claimed the title of the best-selling non-Tesla EV in the U.S. for 2025, surpassing the Ford Mustang Mach-E and the Hyundai Ioniq 5. General Motors benefited from the Equinox EV’s success, solidifying its position as the second-largest EV seller in the country with a 48% year-over-year increase in total EV sales.
The year 2025 saw significant shifts in EV sales dynamics driven by policy changes. A surge in sales during the first three quarters, as buyers rushed to take advantage of the $7,500 federal EV tax credit, was followed by a noticeable slowdown after the incentive expired in September. Despite this, many automakers recorded higher full-year EV sales due to improved availability and competitive pricing strategies.
Tesla’s success with the Model Y in 2025 builds on its momentum since the crossover’s U.S. debut in 2022. The company strategically adjusted pricing towards the end of the year by introducing more affordable “Standard” trims for both the Model Y and Model 3 in the fourth quarter to sustain demand post-tax credit expiration. This strategy paid off not only in the U.S. but also globally, as the Model Y secured its position as the world’s top-selling car for the third consecutive year.
Looking ahead to 2026, the introduction of new and returning sub-$30,000 EVs like the Chevy Bolt and Nissan Leaf could potentially shake up the rankings. However, dethroning the Model Y remains a formidable challenge. With four years of dominance under its belt, Tesla’s best-selling crossover shows no signs of slowing down and continues to set the benchmark for the EV market.