In the rapidly evolving landscape of electric vehicles (EVs) in the United States, Tesla continues to maintain its stronghold as the dominant brand, accounting for over 43% of all EVs sold in the first quarter of 2025. Despite a slight drop in overall sales compared to the same period last year, Tesla sold 128,100 vehicles in Q1, showcasing the enduring popularity of the brand.
The Model Y and Model 3 led the charge for Tesla, collectively making up nearly 90% of the brand’s sales. The Model Y sold 64,051 units, while the Model 3 followed closely behind with 52,520 units—a notable 70% increase year-over-year for the Model 3. The Cybertruck also saw a surge in interest, with 6,406 units sold, more than doubling from the previous year.
On the other hand, Tesla’s luxury models, the Model S and Model X, experienced significant declines in sales, with a 70% and 32% decrease respectively. Only 1,280 Model S and 3,843 Model X vehicles were sold in the quarter, indicating a shift in consumer preferences towards Tesla’s more affordable and practical models.
Despite the slight dip in Tesla’s sales, the brand’s closest competitors still lag far behind. Ford secured the second spot with 22,550 EV sales, followed by Chevrolet at 19,186, and BMW with 13,538. While other automakers like Hyundai, Honda, and Volkswagen reported gains in EV sales, none could match Tesla’s market share.
Overall, U.S. EV sales totaled 296,227 units in Q1, marking an 11.4% increase year-over-year and reflecting the steady growth of the EV market. Although Tesla’s lead slightly narrowed, the brand’s continued innovation and diverse range of EV offerings are likely to maintain its strong position in the industry.
Tesla is set to announce its Q1 2025 quarterly earnings on April 22, 2025, offering further insights into the brand’s performance and future outlook in the EV market. Stay tuned for more updates on Tesla’s latest developments and achievements.