Tesla continues to dominate the electric vehicle market in California, maintaining its position as the top EV brand despite increasing competition in the zero-emission vehicle space. According to the latest data from California Auto Outlook, Tesla’s Model Y was the best-selling vehicle in the state in the first quarter of 2025, with 23,314 registrations, followed closely by the Model 3 at 13,992 units. These two models continue to drive Tesla’s strong presence in California, the largest EV market in the U.S.
Although Tesla’s overall registrations saw a 15.1% year-over-year decline, the company still captured 43.9% of California’s EV market in Q1, far surpassing its competitors. Hyundai, the next closest EV brand, accounted for only 5.4% of the state’s ZEV sales. This impressive performance comes at a time when the electric vehicle market is expanding and becoming increasingly competitive, as legacy automakers like Honda, Chevrolet, and Ford make gains in the sector. California is working towards its 35% ZEV target for 2026 under the state’s Advanced Clean Cars II mandate, driving the demand for electric vehicles.
Despite the growing number of options available to consumers, Tesla’s core models remain popular choices due to their widespread availability, robust charging infrastructure, and regular over-the-air updates. The Cybertruck, one of Tesla’s newer models, has already seen over 2,200 units registered in California. The state continues to lead the nation in EV adoption, with nearly 29% of all ZEVs sold in the U.S. being registered in California. With Tesla maintaining its position at the forefront of the EV market, the brand is playing a significant role in the transition to electric mobility.
In conclusion, Tesla’s continued success in California’s electric vehicle market highlights the brand’s strong presence and popularity among consumers. Despite facing increased competition, Tesla’s innovative vehicles, extensive charging network, and commitment to regular updates have solidified its position as a leading player in the EV industry. As California pushes towards its ZEV targets, Tesla’s influence and impact on the transition to electric mobility are undeniable.