Tesla has recently introduced a new incentive package called the “Luxe Package” for their flagship Model S and Model X vehicles. This move comes with a $10,000 price increase on each trim level of the cars, aiming to boost margins for the company while providing additional benefits to customers who opt for these premium models.
The Luxe Package includes several enticing add-ons for buyers, such as Full Self-Driving capabilities, a four-year premium service plan covering wheel and tire protection, windshield protection, and recommended maintenance, free Supercharging at over 70,000 Superchargers worldwide, and premium connectivity for music streaming, movie streaming, live traffic monitoring, and more without the need for Wi-Fi.
The value of the Luxe Package is estimated to be over $25,000, taking into account the various features and their individual costs. Full Self-Driving alone is priced at $8,000, while free Supercharging over the lifetime of the vehicle can range from $10,000 to $15,000, with recent promotions valuing it at $5,000. Premium Connectivity is valued at around $1,000, and the four-year tire, wheel, windshield, and maintenance plan is approximately $3,200.
Although the Model S and Model X make up less than five percent of Tesla’s overall sales figures on a quarterly basis, they are considered luxury choices within the company’s lineup. The focus remains primarily on the Model 3 and Model Y, which constitute a larger portion of Tesla’s sales volume.
The Luxe Package is particularly beneficial for high-mileage drivers who use their Model S or Model X for commuting or long trips. The inclusion of free Supercharging alone makes the deal attractive for those who frequently rely on charging stations during their journeys.
Following the introduction of the Luxe Package, the pricing for the Model S and Model X has been adjusted as follows:
– Model S All-Wheel-Drive: $94,990
– Model S Plaid: $109,990
– Model X All-Wheel-Drive: $99,990
– Model X Plaid: $114,990
Overall, the Luxe Package offers a comprehensive set of features and benefits for customers looking to enhance their driving experience with Tesla’s premium vehicles.