Tesla has made a bold move by announcing that new orders for the Model S and Model X will now come with free Supercharging. This decision comes shortly after price increases on the Model X in both Canada and the U.S., with the cost of the Model X AWD crossing the $80,000 threshold in the U.S., making it ineligible for the federal EV tax credit.
The free Supercharging offer is available for new orders in the U.S., Canada, Puerto Rico, Europe, and the Middle East. While Tesla has not specified how long this promotion will last, it seems to be a strategic move to boost demand for its luxury vehicles. By offering free Supercharging, Tesla aims to make its high-end models more appealing to potential buyers, especially in light of recent price hikes.
While free Supercharging can lead to long-term savings on charging costs, buyers will need to consider the higher upfront pricing of the vehicles. Tesla has used Supercharging incentives in the past to stimulate sales, particularly during slower demand periods or when prices increase. For buyers without access to home charging or those who frequently embark on road trips, free Supercharging can be a significant benefit.
Currently, buyers of the Model S and Model X in eligible regions can take advantage of this perk, but it remains uncertain how long Tesla will continue to offer free Supercharging with new orders. This promotion adds value to the purchase of these luxury vehicles and may entice more customers to consider investing in a Tesla.