Tesla Germany faced a decline in sales in Q1 2025, with only 4,935 units sold. This drop of 62.2% from the previous year was in stark contrast to the 35.3% rise in newly registered electric vehicles in Germany for the same period. The German road traffic agency KBA reported a 42.5% decrease in Tesla’s March sales, with only 2,229 units sold.
Despite the decline in Germany, Tesla’s global quarterly deliveries were reported at 336,681 vehicles in Q1 2025, a slight dip from the previous year. The decrease in sales was attributed to increased competition, factory retooling for the refreshed Model Y, and backlash related to CEO Elon Musk’s political actions.
German Economy Minister Robert Habeck commented on the situation, stating that the perception of Tesla had suffered recently, potentially creating an opportunity for the German automotive industry. However, it is important to note that the drop in sales in Germany may have been influenced more by production shifts for the Model Y rather than negative perceptions of Musk or the brand.
On the brighter side, Tesla experienced a significant increase in sales in China, with a 156.87% jump in March compared to February. The company sold 78,828 units in China in March, mainly driven by the introduction of the new Model Y vehicles in the market.
Globally, Tesla produced 362,615 vehicles in Q1, with a focus on Model 3 and Model Y units. Despite facing challenges with production line upgrades at various factories, Tesla remains optimistic about scaling up production for the Model Y refresh. The company believes it has a solid foundation for long-term success, despite the temporary setbacks in certain markets.
In conclusion, while Tesla’s sales in Germany may have declined in Q1 2025, the company’s global performance and strategic initiatives suggest a promising future ahead. Stay tuned for more updates on Tesla’s growth and developments in the electric vehicle market.