The sales of the Tesla Cybertruck have taken a significant hit, reaching their lowest level in a year. In the second quarter of this year, the Cybertruck was outperformed by two of its competitors in the electric pickup truck market. This decline in sales has led to a decrease in overall sales for the first six months of the year compared to the previous year.
According to data from Cox Automotive, the Tesla Cybertruck sold only 4,306 units in the second quarter, allowing both the Ford F-150 Lightning and the GMC Hummer EV to surpass it in sales. The Ford F-150 Lightning, which has been the best-selling electric pickup in the United States, sold 5,842 units in the same quarter, marking a decline in sales for the second consecutive quarter. On the other hand, the combined sales of the GMC Hummer EV SUV and pickup exceeded those of the Tesla Cybertruck, with 4,508 units sold in the second quarter.
The Chevrolet Silverado EV also saw a slight increase in sales, with 3,056 units sold in Q2. Meanwhile, the Rivian R1T struggled to attract buyers, selling just 1,752 units in the same quarter. This marks a 47% drop in sales compared to the previous year.
The Tesla Cybertruck’s sales performance in the second quarter was disappointing, with a 32% decrease in sales compared to the first quarter. Year-over-year, the drop was even more significant at 50%. Overall, sales for the first half of the year decreased by 7%, with 10,712 units sold compared to 11,588 units in the first six months of the previous year.
The Cybertruck, which was initially unveiled in 2019, went into production at the end of 2023 with high expectations of delivering 250,000 units annually. However, the actual sales figures have fallen short of this target, with just over 41,000 deliveries in its first full year on the market.
In conclusion, the Tesla Cybertruck’s sales have experienced a significant decline, with the electric pickup facing tough competition from other players in the market. It remains to be seen how Tesla will address this decline in sales and regain its position in the electric pickup truck market.