Tesla continues to make waves in the South Korean market, achieving a new sales record in July 2025. According to the Korea Automobile Importers & Distributors Association (KAIDA), Tesla sold a total of 7,357 vehicles in the country during the month, with the Model Y leading the charge as the best-selling imported vehicle for the third consecutive month. Following closely behind was the Model 3, which ranked as the second-best-selling imported electric vehicle.
KAIDA’s data revealed that Tesla accounted for an impressive 72% of all imported EVs registered in South Korea in July 2025. This statistic underscores Tesla’s dominance in the rapidly growing electric vehicle market in the country. Despite the South Korean government reducing subsidies for the Model Y in early 2024, Tesla’s strong brand recognition, sustained demand, and expanding charging infrastructure have helped the company maintain its position at the top.
One key factor contributing to Tesla’s success in South Korea is the support from local EV charging brand Watter. The company is ramping up the installation of fast chargers across the country that are compatible with Tesla’s North American Charging Standard (NACS). This initiative is making it even more convenient for South Korean drivers to own and operate Tesla vehicles.
In a celebratory post on X, Tesla expressed gratitude to its South Korean customers for their support in accelerating the transition to sustainable energy. The company acknowledged that it wouldn’t have achieved such impressive sales figures without the loyalty and trust of its customers.
With these latest sales figures, it is evident that Tesla is solidifying its presence in the South Korean market and is poised for continued growth. Despite facing challenges, Tesla’s commitment to innovation, sustainability, and customer satisfaction is driving its success in South Korea and beyond.