Both the Toyota bZ4X and the Subaru Solterra experienced significant growth in sales in the first quarter of 2025. The Toyota bZ4X saw a remarkable 195.7% year-over-year increase in sales, while the Subaru Solterra recorded an increase of 172.9%. This surge in sales is a testament to the growing popularity of electric vehicles and the appeal of these two models in particular.
The Toyota bZ4X, in particular, had a strong performance in 2024 and has continued to show growth in 2025. The introduction of lease deals, discounts, and upgrades helped boost sales, with the vehicle moving 5,610 units in Q1 2025 compared to 1,897 units in Q1 2024. The bZ4X received updates earlier this year, including new batteries that increase range, more power in dual-motor guise, interior changes, and standard battery preconditioning with a charging routing function. These updates have made the bZ4X more appealing to buyers and have contributed to its continued success in the market.
Similarly, the Subaru Solterra also experienced a sales uptick in Q1 2025, selling 3,131 vehicles compared to 1,147 in the same period last year. This represents a 172.9% increase year over year, with sales in March alone up 158.7%. The Solterra’s performance has helped Subaru achieve its best sales month ever, with 71,478 vehicles sold in total last month.
Both the bZ4X and Solterra received price reductions in late 2024, making them more accessible to a wider range of consumers. The bZ4X’s price was lowered by up to $6,000, while the Solterra saw a reduction of up to $7,000. These price cuts have made both vehicles more competitive in the electric vehicle market and have contributed to their increased sales.
Looking ahead, Toyota has ambitious plans to expand its electric vehicle lineup, with nine new fully electric vehicles set to launch in Europe. The introduction of these new models, including the C-HR+ and an electric pickup, signals Toyota’s commitment to electric mobility and its desire to compete in the rapidly growing EV market. The collaboration with Subaru on a new SUV further underscores Toyota’s dedication to expanding its presence in the electric vehicle segment.
Overall, the strong performance of the Toyota bZ4X and Subaru Solterra in Q1 2025 bodes well for the future of electric vehicles from both automakers. With continued growth in sales and new models on the horizon, it seems that both Toyota and Subaru are poised to make significant strides in the electric vehicle market in the coming years.
Recently, Toyota may have given us a sneak peek at their upcoming high-rider during an event held in Belgium. This exciting news has sparked a lot of curiosity and speculation about what the future holds for Toyota’s electric vehicle (EV) lineup.
During the event, we were able to gather a lot of new insights into Toyota’s EV future. While details are still scarce, it seems like Toyota is gearing up to make a big splash in the EV market.
One of the most anticipated reveals is the high-rider that Toyota may have teased at the event. This new addition to their lineup promises to be a game-changer in the world of electric vehicles. With a focus on sustainability and innovation, Toyota is poised to make a significant impact with this new model.
The event in Belgium provided a platform for Toyota to showcase their commitment to electric mobility and sustainable transportation. With a strong emphasis on cutting-edge technology and eco-friendly practices, Toyota is setting the stage for a bright future in the EV industry.
As we eagerly await more details about the upcoming high-rider and other EV models from Toyota, it’s clear that the automotive giant is ready to take the electric vehicle market by storm. Stay tuned for more updates on Toyota’s EV future as they continue to push the boundaries of innovation and sustainability.