The Freelander Concept 97 is an exciting addition to the growing market of boxy EVs. While details about the battery, range, and power specs have not been released yet, the concept is built on an 800-volt architecture, promising advanced technology and performance.
In a market dominated by sleek crossovers, the Freelander Concept 97 stands out with its rugged and bold design. The name pays tribute to the original Land Rover Freelander released in 1997, showcasing a blend of heritage and innovation. The SUV’s boxy shape and off-road capabilities are reminiscent of classic Land Rover vehicles, while the premium quality and attention to detail uphold the brand’s reputation.
What sets the Freelander Concept 97 apart is its unique partnership between Jaguar Land Rover and China’s Chery Automobile. This joint venture brings together the expertise and resources of both companies, resulting in a crossover that combines British luxury with Chinese innovation. The collaboration marks a new chapter in the relationship between JLR and Chery, opening up exciting possibilities for future projects.
The Concept 97’s design draws inspiration from iconic Land Rover models, with a Defender-style front fascia and distinctive silver accents. The profile of the vehicle resembles the Rivian R2, another boxy EV making waves in the market. However, the Freelander Concept 97’s suicide doors and rear window treatment set it apart, giving it a unique and eye-catching appearance.
Overall, the Freelander Concept 97 represents a bold step forward for Land Rover as it ventures into the world of electric vehicles. With its rugged design, advanced technology, and prestigious heritage, the Freelander brand is poised to make a lasting impact on the EV market. Stay tuned for more updates on this exciting new addition to the Land Rover lineup.
The Freelander Concept 97 is a bold and futuristic take on the classic SUV design. At about 200 inches in length, it is significantly larger than the Honda CR-V-sized Freelander of old. The sleek lines and aggressive stance give it a modern and dynamic look that is sure to turn heads.
Inside, the Freelander Concept 97 maintains its concept car aesthetic with a futuristic interior that is both stylish and functional. The cabin features four seats, with two up front, two in the middle that fold flat, and a wrap-around rear third-row bench that may not make it to production. The overall design is spacious and comfortable, with plenty of room for passengers and cargo.
Under the hood, the production version of the Freelander Concept 97 will utilize an 800-volt modular architecture developed by Chery. This versatile platform can accommodate PHEV, EV, and EREV models, although the specific battery size for the production models has not been confirmed. However, it is confirmed that there will be an EV variant in the lineup, showcasing the brand’s commitment to sustainability and innovation.
While initial sales of the Freelander may focus on the Chinese market, JLR and Chery have ambitious plans to make the brand a global success. CEO Wei Lan has emphasized that the Freelander was designed with global markets in mind, and Europe is expected to be a key market for the brand. Unfortunately, due to tariffs and other factors, it is unlikely that the chunky EV will make its way to the United States.
Overall, the Freelander Concept 97 represents a new era for the iconic SUV brand, blending cutting-edge technology with luxurious design to create a vehicle that is as practical as it is stylish. With its bold design and innovative features, the Freelander is poised to make a big impact on the global automotive market in the coming years.

