Rivian, a well-known EV manufacturer, has recently launched a new venture called Also, which aims to revolutionize urban transportation with electric micromobility solutions. The company plans to release a flagship product by 2026 that will cater to city-dwellers looking for alternative modes of transportation beyond traditional car ownership.
Unlike many automakers who only talk about transitioning into mobility companies without actually delivering tangible products, Rivian is taking action with the launch of Also. The new company is set to focus on electric microcars, neighborhood electric vehicles, and two- and three-wheel vehicles. Also president, Chris Yu, emphasized that the goal is to offer products that consumers can buy and use in the near future.
The concept behind Also is to provide environmentally-friendly transportation solutions for navigating dense urban areas without emissions. With cities like Paris restricting access to cars in certain areas, the demand for alternative transportation options is on the rise. Also sees this as an opportunity to introduce innovative micromobility solutions that cater to short trips and daily commutes.
Drawing inspiration from Rivian’s vertically integrated and software-driven approach, Also plans to create a diverse range of electric vehicles built on a common platform. These vehicles will feature personalized settings, advanced software integration, and in-house development of electric drive motors, software, and infotainment systems. The company aims to establish a direct-to-consumer sales model and build vehicles at contract factories in different regions.
While details about the first product from Also remain undisclosed, the company is gearing up to unveil its flagship offering in the U.S. this fall, followed by European deliveries in 2026. With a focus on privately owned vehicles rather than ride-sharing services, Also is set to make a significant impact in the micro-mobility space.
Chris Yu expressed confidence in the potential of micromobility solutions to address global traffic issues and drive electrification across various regions. By leveraging technology and cost-effective manufacturing processes, Also aims to make electric microcars, scooters, and other small vehicles accessible to a wide range of consumers worldwide.
In conclusion, Also’s innovative approach to micromobility and urban transportation represents a bold step towards a future where sustainable, efficient, and convenient transportation options are readily available. With Rivian’s backing and a clear vision for the future, Also is poised to make a significant impact in the evolving mobility landscape.