Rivian, the electric vehicle startup, has announced its plans to discontinue the entry-level trims of its popular R1S SUV and R1T pickup models later this year. In a recent marketing email, Rivian stated that the “Dual Standard” models will be phased out, urging customers to take advantage of lease offers on these models while they are still available.
The specific reason for discontinuing the Dual Standard models was not disclosed by Rivian. However, it is speculated that the decision may be driven by the low sales volume of these base models, which could lead to increased complexity in manufacturing and supply chains. Rivian founder and CEO RJ Scaringe mentioned in an interview last year that the company sells very few base models in general, with most customers opting for higher-spec versions of their vehicles.
The R1 Dual Standard models feature a pair of motors and Rivian’s smallest battery option. The R1T Dual Standard, priced at $72,990 before fees and options, is currently the lowest-priced vehicle in Rivian’s lineup. The next model up, the R1T Dual, costs $79,990. Similarly, the R1S Dual Standard is priced at $76,990, with the R1S Dual priced at $83,990. Both entry-level models offer an EPA-estimated range of 270 miles, which can be increased to 329 miles by upgrading to the Large pack in the Dual models.
With the discontinuation of the Dual Standard models, the entry price for Rivian’s R1 series will increase by $7,000, assuming no other changes are made to the lineup. This decision reflects Rivian’s commitment to offering high-quality, high-performance electric vehicles that cater to the needs and preferences of its customers. Customers interested in purchasing the Dual Standard models are advised to act quickly to take advantage of the remaining lease offers before they are phased out. Rivian, the electric vehicle company that has been gaining attention for its innovative designs and sustainable practices, is set to make a big splash in the market with the launch of its R2 model in the second quarter. With this new mass-market model, the barrier of entry into the Rivian brand will drop considerably, making it more accessible to a wider range of consumers.
In an email blast sent out on Tuesday, Rivian announced that current Dual Standard lease offers will be valid for buyers who are approved by March 19 and take delivery by March 31. This limited-time offer is sure to attract many potential buyers who have been eagerly awaiting the opportunity to get their hands on a Rivian vehicle.
The R2 model is expected to be a game-changer for the electric vehicle market, with its sleek design, cutting-edge technology, and impressive performance capabilities. With a range of features that cater to the needs of modern drivers, including advanced safety systems, state-of-the-art infotainment options, and a spacious interior, the R2 is sure to appeal to a wide range of consumers.
Rivian has been making waves in the industry with its commitment to sustainability and environmental responsibility. The company’s vehicles are not only emissions-free but also made with recycled materials and sustainable manufacturing practices. This dedication to reducing their carbon footprint has resonated with consumers who are looking for eco-friendly alternatives to traditional gas-powered vehicles.
With the launch of the R2 model and the current lease offers available, Rivian is poised to become a major player in the electric vehicle market. As more consumers become aware of the brand and its commitment to sustainability, Rivian is likely to see a surge in demand for its vehicles. The future looks bright for Rivian as they continue to innovate and lead the way in the electric vehicle industry.