Tesla has quietly launched a new business-to-business sales initiative for its Superchargers, marking a significant shift in its approach to expanding its charging network. Previously, Tesla only allowed businesses to become host sites for its charging network, but now, businesses have the opportunity to purchase their own white-labeled Superchargers directly from Tesla.
This new venture enables businesses to buy Tesla Superchargers, complete with a custom business logo on each cabinet, and install them in their parking lots. Tesla will provide the hardware, software, and ongoing support to turn vacant parking spaces into fast-charging destinations for electric vehicles of all makes and models.
The move comes at a time when Tesla’s car sales are facing challenges globally, with a decline in vehicle deliveries and revenue. While the company is working on introducing a more affordable model to boost sales, CEO Elon Musk has shifted his focus towards AI and humanoid robots, signaling a shift in priorities for the company.
Tesla’s Supercharging network has always been a key asset for the company, and this new business-to-business sales initiative is a strategic move to further expand its charging infrastructure. By allowing businesses to purchase and install Superchargers, Tesla can accelerate the growth of its network while reducing the upfront costs associated with building new charging stations.
The financial implications for businesses looking to invest in Tesla Superchargers are significant. It can take several weeks to go from site planning to the first car plugging in, and the cost of installation can range from $200,000 for a small project. However, businesses have the potential to earn revenue from charging fees, with an average of $3.85 per charging session.
Additionally, businesses located near fast-charging stations can benefit from increased foot traffic and sales, as drivers spend time waiting for their vehicles to charge. Studies have shown that stores near EV charging stations experience higher annual sales, highlighting the potential economic benefits of investing in charging infrastructure.
Overall, Tesla’s decision to open up its Supercharger hardware sales to businesses is a strategic move that aligns with the company’s goal of expanding its charging network. By leveraging the expertise and resources of external businesses, Tesla can accelerate the growth of its network and provide more charging options for electric vehicle drivers.