Slate is a new auto startup that recently made its debut in the electric vehicle market with a unique and affordable offering. The company unveiled a two-door pickup truck that aims to bring affordability back to America’s car market. With a starting price below $20,000 after factoring in federal incentives, Slate’s truck is positioned to appeal to a wide range of consumers.
The bare-bones truck from Slate features crank windows and no screen, but the company plans to offer a wide range of accessories to customize the vehicle according to individual preferences. The compact truck is designed to be highly customizable, with over 100 accessories available at launch. Customers have the option to transform the truck into an SUV with add-on kits, allowing for a personalized driving experience.
The Slate truck comes equipped with a single-motor, rear-wheel-drive setup delivering around 200 horsepower. The standard 52.7-kilowatt-hour battery provides an estimated 150 miles of range, while an optional 84.3-kWh pack offers a healthier 240 miles of range. The vehicle charges at a peak rate of 120 kilowatts and recharges from 20% to 80% in approximately 30 minutes.
One of the standout features of the Slate truck is its unique approach to manufacturing. The company offers a single “SKU” model with minimal standard equipment, allowing customers to customize and accessorize their vehicles over time. Slate University, an instructional content library, will guide owners on DIY installations and upgrades.
While Slate’s affordable pricing and extensive customization options are likely to attract buyers, the company still faces challenges in scaling up production and establishing itself as a trusted brand in the competitive EV market. As Slate prepares to begin production in the Midwest by the end of 2026, its success will depend on its ability to deliver on its promises and meet customer expectations.
Overall, Slate’s innovative approach to building and customizing electric vehicles brings a fresh perspective to the industry. With a focus on affordability and personalization, Slate aims to carve out a unique niche in the ever-growing EV market.