- Kia’s Commitment to Enhancing PHEV Electric Miles and Sales
- Focus on Hybrid and ICE Development
- Future of Hybrids: Range-Extended EVs
Kia is dedicated to increasing sales of American-made EVs while also expanding its hybrid offerings and plug-in hybrid lineup. The goal is not just to boost sales but to increase electric miles as well.
Steven Center, Kia America’s COO and EVP, aims for a plug-in hybrid electric range of 60 miles or more to meet consumer demands. This target could be achieved in Kia’s production models within the next couple of years, thanks to advancements in battery technology and upcoming vehicle platforms designed to accommodate larger PHEV battery packs.
Achieving a PHEV with 60 miles of electric range would mark a significant improvement over current models. Kia unveiled refreshed 2026 Sportage hybrid and plug-in hybrid models at a recent auto show, with the Sportage plug-in hybrid currently rated at 34 miles by the EPA for the 2024 model year.
2025 Kia Sportage
Center hinted at potential models that could receive the long-range PHEV treatment first, emphasizing that the 60-mile range aligns with Americans’ daily driving habits and could serve as an EV for daily use with extra range for longer trips.
California’s target of 70 miles of electric range aligns with Kia’s goals, as automakers can earn bonus points by offering plug-in hybrids with extended range to meet upcoming fleet standards.
While the engineering challenge of achieving 70 miles of electric range remains significant, advancements in battery technology are expected to make this goal more attainable in the near future.
2023 Kia Niro Plug-In Hybrid
Kia’s focus on battery improvements and hybrid development underscores its commitment to sustainability. While the brand continues to innovate in internal-combustion engines, the emphasis is on hybrid systems and potential extended-range EV technology.
As Kia prepares to introduce more plug-in hybrids in the market, the brand sees them as a key transition towards electrification and is actively promoting them across all states. Dealerships are being trained to educate customers on the benefits of plug-in hybrids, highlighting their electric range capabilities.
Kia’s flexible approach to hybrid vehicles, driven by customer demand, sets the stage for increased production and a more environmentally friendly lineup. With a strong focus on sustainability and innovation, Kia is poised to meet future challenges in the automotive industry.