- The highly anticipated Afeela 1, the first electric vehicle from the collaboration between Honda and Sony, is set to hit the market in 2026.
- The base model of the Afeela 1 EV will be priced at $89,900, while the Signature trim will cost $102,900.
- Reservations for the Afeela 1 are now open with a refundable deposit of $200, but initially, it will only be available in California.
Sony and Honda unveiled the pricing details for the Afeela 1, their groundbreaking electric hatchback, at CES 2025 in Las Vegas.
Known officially as the Afeela 1, the base model, Origin, will be priced at $89,900. For an enhanced experience, customers can opt for the Signature grade at $102,900, which includes premium features like 21-inch wheels and a rear-seat entertainment system. Deliveries of the Signature model are expected to commence in 2026, while Origin buyers will have to wait until 2027.
Interested buyers can secure their Afeela 1 by placing a $200 deposit, with availability limited to California initially. It’s important to note that certain software features, such as driver assistance and voice recognition, will be subscription-based after the complimentary three-year period.
Afeela 1
The Afeela 1 showcased at CES 2025 closely resembles the prototype from 2024, with additions like front corner cameras on the roof. These cameras are part of a sensor array aimed at enabling Level 3 automation, allowing for hands-off driving in specific scenarios. Initially, Afeela will offer Level 2 automation with driver-monitoring systems.
Measuring 193.5 inches in length, the Afeela 1 is slightly shorter than a Honda Accord but boasts a longer wheelbase. The interior features expansive screens and a unique yoke-style steering wheel for enhanced visibility. Afeela emphasizes sustainability, with 70% of the interior crafted from plant-based or recycled materials.
Equipped with Sony’s 360 Spatial Sound Technologies, the Afeela 1 offers immersive audio experiences. The car’s multiple screens aim to transform it into a mobile entertainment hub, supporting video streaming and app usage. Afeela is collaborating with third parties to develop apps, including PlayStation games that can be played on the dashboard screen.
Afeela 1
The Afeela 1 features a dual-motor all-wheel-drive system, delivering 241 hp per axle. With a 91-kWh battery pack, Afeela aims to achieve a range of 300 miles under EPA testing. The vehicle supports NACS charging, with a peak DC fast-charge power rate of 150 kW. Additionally, it can charge at 11 kW using a Level 2 AC charger.
Sony’s journey into electric vehicles traces back to the Vision S concept in 2020, followed by the Vision S-02 SUV concept before partnering with Honda in 2022. The Afeela brand was officially announced at CES 2023, setting the stage for the Afeela 1’s debut in 2026.
Production of the Afeela 1 will take place in Ohio, where Honda is expanding its manufacturing facilities to accommodate EV production. The Afeela 1 will share production space with Honda’s 0 Series models and future electric vehicles for the Acura brand.