Polestar is currently running a lucrative promotion targeted at Tesla owners who may be looking to switch brands. The Swedish electric vehicle manufacturer is offering Tesla owners a discount of up to $20,000 on a leased Polestar 3 SUV. This offer includes an existing $15,000 incentive available to all lessees, with an additional $5,000 bonus specifically for Tesla owners.
The promotion, which started on February 21 and runs through February 28, aims to attract disgruntled Tesla owners who are considering selling their vehicles due to their dissatisfaction with Elon Musk. Many Tesla owners have expressed frustration with Musk’s political activities and recent cost-cutting measures within the company, leading to a growing movement to boycott Tesla.
Polestar, a brand that emerged from Volvo and is affiliated with the Geely Group, sees this as an opportunity to expand its customer base and boost sales. CEO Michael Lohscheller views the discontent with Musk’s political stances as a chance to attract new customers. The brand, which experienced a sales decline last year, is banking on new models like the Polestar 3 and Polestar 4 to reignite interest in their vehicles.
The Polestar 3 lease, which starts at $599 per month after factoring in the $15,000 incentive, is expected to become even more affordable for Tesla owners who qualify for the $5,000 Conquest Bonus. By offering an alternative to Tesla, Polestar aims to appeal to EV buyers who are seeking a Musk-free option.
Overall, the promotion represents a strategic move by Polestar to capitalize on the current sentiment among Tesla owners and position itself as a viable alternative in the electric vehicle market. With the Polestar 3 and Polestar 4 leading the charge, the brand is looking to make a strong comeback and attract a new wave of customers who are ready to make the switch.