Genesis, the luxury brand under Hyundai, is set to discontinue its entry-level sedan, the G70, after the 2027 model year. This decision comes on the heels of the brand recently halting production of its only electrified sedan for the U.S. market. While Genesis has denied rumors of discontinuing the G70, analysts predict that the sedan will soon be phased out.
The automotive industry is witnessing a shift away from sedans, with many automakers abandoning these models in favor of more popular SUVs and crossovers. Genesis, known for offering three sedan options, is now facing the reality that consumer preferences are leaning towards larger vehicles. The G70, priced at $42,500, has struggled to compete with its crossover counterparts in terms of sales.
With only two battery-electric vehicles, the GV60 and GV70, currently in its lineup, Genesis is focusing on electrified SUVs. The brand had to cancel its G80 EV sedan earlier this year due to changing market conditions and consumer demands. As production costs rise, automakers are forced to make tough decisions about which models to prioritize.
While the demise of the G70 may seem inevitable, Genesis remains committed to its electrified future. The brand continues to invest in hybrid and electric SUVs, with plans for an electrified flagship SUV based on its Neolun concept. As the industry shifts towards electric vehicles, Genesis is poised to adapt to changing market trends.
As American consumers increasingly favor SUVs over sedans, automakers like Genesis are responding by adjusting their product offerings. The decision to discontinue the G70 reflects the brand’s commitment to meeting consumer needs and staying competitive in the evolving automotive landscape. Despite the challenges, Genesis remains focused on its electrified future and is poised to lead the way in sustainable mobility.