Ford’s plans for their next-generation electric vehicles have hit a roadblock once again. The company has decided to delay the launch of their upcoming all-new full-size electric pickup truck, internally known as “Project T3”, to 2028. This is the second time the release date has been postponed, as it was initially slated for this year before being pushed back to 2027. Similarly, the debut of the next-generation electric van, which could potentially replace the current E-Transit, has also been delayed from 2026 to 2028.
Despite these setbacks, Ford remains optimistic about their current lineup of electric vehicles. The F-150 Lightning, which made its debut in 2022, is expected to continue being a strong contender in the market until at least 2028. The company believes that the current generation F-150 Lightning and E-Transit are still competitive and meet the needs of consumers.
In light of these delays, Ford has decided to shift their focus towards developing more affordable electric vehicle options. Last year, the company revealed that they were working on a “skunkworks” project aimed at bringing low-cost EVs to the market sooner rather than later. The first model in this new wave of affordable electric vehicles is expected to be a midsize pickup set to launch in 2027, possibly named Ranchero according to recent trademark filings.
Ford’s CEO, Jim Farley, has teased an upcoming event on August 11 that he describes as a “Model T moment” for the company. This event is expected to unveil groundbreaking plans for a new electric vehicle and platform designed and built in the U.S. Ford has high hopes for their new lineup of affordable electric cars and is gearing up for a significant reveal that could shape the future of the brand.
As the automotive industry shifts towards electrification, Ford is positioning itself to be a key player in the market with a diverse range of electric vehicles. Stay tuned for more updates on Ford’s big reveal on August 11 and the exciting developments in the world of electric vehicles.