Ford’s iconic ST and RS badges, known for their performance-oriented models like the Fiesta ST, Focus ST, and Focus RS, are set to make a comeback in the company’s lineup, this time with an electric twist. As Ford transitions towards an electric future and eventually retires its gas-powered vehicles, the ST and RS badges are expected to adorn the brand’s upcoming EVs.
The Puma Gen-E, an all-electric model based on the popular Puma crossover, is rumored to be the first in Ford’s portfolio to receive the ST treatment. According to Jan Herzon, Ford’s European product marketing chief, the automaker is keen on introducing sportier variants of its battery-powered cars, hinting at the possibility of an ST or RS version of the Puma Gen-E in the near future.
While there is no official timeline for the release of these performance-oriented electric models, all signs point towards the next-generation Puma Gen-E receiving an ST badge. Herzon also mentioned that a sportier version of the electric crossover is in the works, possibly debuting in the model after the upcoming Puma Gen-E.
The decision to focus on electrified versions of popular models like the Puma makes strategic sense for Ford, especially in the European market where the Puma has been a sales success. While details about a potential sporty Puma Gen-E or a performance-oriented Mustang Mach-E are still under wraps, Ford’s commitment to fast and fun electric vehicles is evident.
In the case of the Mach-E, which already offers a high-performance GT version with a dual-motor, 480-horsepower setup, an ST or RS variant may not be a priority. However, a smaller crossover like the Puma could benefit from more powerful motors and a retuned suspension setup, similar to the gas-powered Puma ST.
Ford’s design director for Europe, Amko Leenarts, emphasized the importance of fast Fords in the brand’s lineup, stating that they have a future in the electric era. With Ford’s global presence and influence, performance-oriented models are expected to continue making an impact across the brand’s lineup, catering to enthusiasts and everyday drivers alike.
Overall, Ford’s revival of the ST and RS badges for its electric vehicles signals an exciting shift towards performance-oriented EVs in the automotive industry. As Ford continues to invest in electrification and innovation, the prospect of sporty electric models like the Puma Gen-E ST and future iterations is sure to captivate enthusiasts and drive the brand’s evolution in the electric era.