The electric vehicle industry has faced significant challenges in recent months due to policy changes implemented by President Donald Trump and the Republican-controlled Congress. With the phasing out of EV tax credits and the potential rollback of tailpipe emissions regulations, the growth of the electric vehicle market has been stunted. However, amidst these obstacles, one aspect of the industry continues to thrive – the rapid expansion of EV fast chargers.
Electrify America, one of the country’s largest EV charging companies, remains undeterred by the current challenges facing the market. According to Rachel Moses, the senior director of sales and marketing at Electrify America, the company is not slowing down its expansion plans. Despite the uncertainties in the industry, Electrify America is staying committed to its growth strategy.
The company’s dedication to building out EV fast chargers is part of a larger trend in the United States. The country is on track to install a record number of public chargers this year, with new charging locations opening up across the nation. This expansion is crucial for encouraging more Americans to make the switch to electric vehicles, particularly those who do not have access to home charging options.
While the outlook for EV sales may be less aggressive in the next few years, Moses remains optimistic about the future. She believes that as more electric cars hit the road, the demand for charging infrastructure will continue to grow. Electrify America is focused on meeting this demand by expanding its network of charging stations and ensuring reliable access for EV owners.
Despite the challenges posed by policy changes, such as the uncertainty surrounding the National Electric Vehicle Infrastructure program, Electrify America is pushing forward with its expansion plans. The company is investing in upgrading old hardware, expanding its stations in urban areas, and embracing industry standards like the North American Charging Standard.
As the EV industry navigates through rough waters, companies like Electrify America are staying resilient and adapting to the changing landscape. With a focus on expanding charging infrastructure and meeting the needs of EV owners, these companies are playing a crucial role in driving the growth of the electric vehicle market.