Genesis unveiled two new models at the New York International Auto Show, sparking excitement among car enthusiasts. One of them is the X Gran Equator concept, a rugged off-road vehicle that hints at a possible competitor to the Land Rover Defender and Rivian R1S. This concept follows the earlier showcase of the X Gran Coupe sedan in South Korea, showcasing Genesis’ ambition to expand its lineup with luxurious sedans, convertibles, SUVs, and adventure-focused models.
While many were expecting to see the GV90 electric SUV at the auto show, Genesis surprised everyone with the X Gran Equator concept. This concept, although not confirmed to be an EV, bears some telltale signs of an electric vehicle design. With its streamlined body panels, lack of a traditional radiator grille, and absence of exhaust pipes, it hints at a potential electric powertrain. The concept’s off-road capabilities are emphasized by its knobby tires, high ground clearance, and unique lighting elements.
Inside the X Gran Equator, the design is a blend of luxury and functionality. Instead of a large screen dominating the cabin, the interior features four circular dials conveying off-roading data. Pillar-mounted grab handles and dual-tone blue and beige seats add a touch of rugged elegance to the cabin. The overall design of the concept draws inspiration from iconic off-road vehicles like the Range Rover Velar and Rivian R3, creating a unique and adventurous persona.
While details on the GV90 EV are still scarce, speculations suggest that it could be a more extravagant version of the Hyundai Ioniq 9, offering a premium electric SUV option in the market. The X Gran Equator concept could potentially evolve into an adventure-focused trim of the GV90 or even a standalone model to compete with established luxury SUVs like the Lexus LX and Land Rover Defender.
As the automotive industry shifts towards electric mobility, Genesis seems poised to embrace this change with its lineup of premium electric and combustion engine models. With a focus on luxury, performance, and innovation, Genesis is positioning itself as a key player in the evolving automotive landscape. The future looks promising for Genesis as it continues to push boundaries and redefine the concept of luxury in the automotive industry.