Tesla is embracing the festive spirit at its Hollywood diner this week in celebration of the Lunar New Year. The company has announced a special promotion at its Santa Monica Boulevard location, offering a limited-time boba tea and a chance for fans to win a rare piece of Tesla merchandise.
Customers who purchase a boba tea will receive a traditional red envelope containing a voucher for a free menu item. However, the real excitement lies in the “golden tickets” hidden inside select envelopes. Lucky winners will walk away with a limited-edition Lunar New Year Tesla Optimus toy, a 1:10-scale action figure featuring a special red horse graphic to commemorate the Year of the Horse. This collectible toy includes over 40 parts and 20 points of articulation, designed to mimic the movements of the Gen 2 humanoid robot.
The Tesla Diner, which officially opened last summer in July, has become a unique destination for those looking to experience the fusion of classic LA car culture with modern EV infrastructure. The diner features 80 Supercharger stalls, making it the largest urban Supercharging station in the world. Guests can dine on the “Skypad,” a second-story rooftop deck, while watching movies on two massive 66-foot LED screens. Additionally, drivers have the option for car-side service, allowing them to order food directly from their Tesla’s touchscreen and have it delivered to their window while they charge.
As the Optimus robot program enters a critical phase, Tesla recently upgraded the robot’s hands to a Gen 3 design, doubling the degrees of freedom to 22 for improved dexterity. While Tesla’s initial goal was to have thousands of bots working in factories by now, the company is currently focused on a “production-ready” third version of the hardware. Current internal deployments at Tesla factories involve tasks like battery cell sorting and quality inspection. However, Elon Musk has cautioned that the production ramp-up for both Optimus and the upcoming Cybercab will be slow initially due to the new design of nearly every component. Tesla aims to begin limited external sales of the robot by late 2026, with a long-term goal of bringing the price down to under $20,000 for consumers.
Overall, the Lunar New Year celebration at the Tesla Diner offers a unique opportunity for customers to enjoy special treats and potentially win a coveted Tesla Optimus toy. The diner continues to be a popular destination for those looking to experience the cutting-edge intersection of classic car culture and modern technology.