Ford is making a bold move by applying for the trademark of the Ranchero nameplate, hinting at the possibility of a new electric pickup truck. The Ranchero, a classic American “ute” with a two-door car design and a bed in the back, could be making a modern comeback in electric form.
The last Ranchero model was closely related to the Fairlane and Torino vehicles, and the new electric ute could follow a similar formula. Ford is set to reveal its plans for a new lineup of affordable EVs on August 11, which could potentially include the resurrected Ranchero.
The upcoming electric pickup is expected to be a midsize model, with a unibody construction and a more car-like body compared to traditional trucks. This aligns with the characteristics of the old Ranchero, suggesting that the new iteration might stay true to its roots.
Ford’s application for the Ranchero trademark covers a wide range of vehicle types, including automobiles, trucks, vans, SUVs, and electric vehicles. This hints at the versatility of the Ranchero name, which could potentially be used for various electric models in Ford’s lineup.
While the new electric pickup could have been named Ranger EV or Ranger Lightning, it is likely to receive a distinct name to differentiate it from the combustion-powered Ranger. The unveiling of this model is expected to mark a significant milestone for Ford, possibly being the “Model T moment” referenced by company CEO Jim Farley.
The new electric platform and the midsize truck are part of Ford’s strategy to offer affordable EVs with a focus on value. By keeping costs down, Ford aims to attract a wide range of customers and compete with other automakers in the electric vehicle market.
Ford’s new electric vehicles are set to be revealed on August 11, shedding light on the brand’s EV architecture and potentially introducing the new Ranchero pickup. The anticipation is high for Ford’s next move in the electric vehicle segment, and the return of the Ranchero could be a significant step towards a more sustainable future.