The BMW Group has managed to defy expectations with its latest sales figures, showcasing a strong performance in the field of electrified vehicles. While other automakers may have struggled in the first half of the year, BMW’s electric and plug-in hybrid models have seen a significant increase in sales, helping to offset any decline in overall numbers.
In the second quarter alone, the BMW Group saw a 10.2% year-over-year increase in electrified vehicle sales, reaching a total of 161,462 units. By the end of the first half of the year, the group’s total electrified vehicle sales had risen by 18.5% to 318,949 units. This growth is particularly impressive when considering the global challenges faced by the automotive industry in recent times.
When focusing solely on all-electric vehicles, BMW’s sales figures are equally impressive. In the second quarter, the company sold 111,027 electric cars, marking a 2.9% increase compared to the previous year. By the end of the first half of the year, total EV sales had reached 220,540 units, representing a substantial 15.7% increase year-over-year.
While plug-in hybrids saw a surge in popularity, with a 28.9% increase in sales for the first half of the year, BMW’s pure electric vehicles experienced a slight decline of 3%. This dip can be attributed to various factors, but overall, BMW Group’s commitment to electrification is evident in its strong sales performance.
Mini, a subsidiary of the BMW Group, played a significant role in driving the increase in EV sales. One out of every three new Mini cars sold was electric, contributing to a 17.3% uptick in overall sales for the British brand. On the luxury end of the spectrum, Rolls-Royce saw a slight decrease in sales, selling 0.8% fewer cars in the first six months of the year.
Looking ahead, BMW’s electric vehicle lineup is set to expand with the introduction of the Neue Klasse models, starting with the iX3 crossover. These new models will feature an advanced 800-volt architecture, offering rapid charging speeds of over 400 kilowatts and an impressive driving range of up to 560 miles on a single charge.
In conclusion, BMW Group’s strong performance in the electrified vehicle market is a testament to the company’s commitment to sustainable mobility. With a diverse range of electric and plug-in hybrid models, BMW is well-positioned to continue its growth in the evolving automotive landscape.