Author: john@provenroi.com
The Importance of a PR Team for Tesla [Opinion] In October 2020, Tesla made headlines when it disbanded its public relations team, a move that was unheard of in the automotive industry. Prior to this, Tesla’s PR department had been responsible for handling media inquiries and influencer outreach, building strong relationships with journalists.This proactive approach helped shape the narrative surrounding Tesla, even amidst a barrage of negative press. From “Tesla Killer” headlines to exaggerated stories about Autopilot and EV fires, the PR team had successfully managed the company’s image.Now, almost five years later, many are questioning whether it’s time for…
Subaru, a brand known for attracting outdoorsy and environmentally minded individuals, seems poised to excel in the electric vehicle market. With a loyal fan base that values superior traction control and performance, Subaru has the potential to make a big impact in the EV scene. While the brand currently only offers one all-electric vehicle, the Solterra, which is a re-badged Toyota bZ4X with average specs, it has seen success in sales. The upcoming Subaru Trailseeker, set to debut at the New York Auto Show, holds promise for the brand. While details are scarce, there are expectations that this new EV…
Mazda has taken a significant step towards embracing electric vehicles with the introduction of its latest model, the EZ-60 crossover. Following the launch of the sleek EZ-6 sedan last year, the EZ-60 showcases a design that sets it apart from other mid-size crossovers in the market. Featuring unique elements like flying buttresses and digital rear-view mirrors, the EZ-60 stands out for its futuristic and premium appearance. Although the EZ-60 is based on the Deepal S07 platform, which is owned by Chinese automaker Changan Automobile, it is not a traditional Mazda model. Changan’s Deepal brand is making strides in the electric…
The push to prevent Chinese-made vehicles from entering the U.S. market is gaining momentum, with Michigan Senator Elissa Slotkin leading the charge. Slotkin recently introduced the Connected Vehicle National Security Review Act, a bill aimed at establishing a national security review process for Chinese-made connected cars and parts. The senator, a former CIA officer, emphasized the potential national security risks associated with Chinese vehicles, citing concerns about data collection and transmission to Beijing. Slotkin’s proposal comes at a time when the auto industry is facing increasing competition from Chinese automakers, who have made significant advancements in technology and manufacturing. Despite…
Elon Musk’s lawsuit against OpenAI, a leading AI firm, has gained support from a group of former employees who filed a legal brief backing the Tesla CEO’s case. The 12 ex-employees argued that the company’s restructuring efforts would violate its original non-profit mission. According to a report by Reuters, the former employees, who held technical and leadership positions at OpenAI, emphasized the importance of the non-profit model in the company’s operations. They highlighted how the non-profit structure helped in recruiting efforts, as many employees joined the company because they believed in its original mission. OpenAI, however, responded by stating that…
In the first quarter of 2025, the electric vehicle (EV) industry in the United States saw a positive trend, despite potential challenges on the horizon such as tariffs and policy changes. According to a report by Cox Automotive, EV sales in the U.S. grew by 11.4% year-over-year, with nearly 300,000 new electric cars being sold during this period. This growth can be attributed to strong performances from automakers like General Motors, Ford, Honda, and BMW, as well as the introduction of several new electric models that were not available in the market at the beginning of 2024. While overall EV…
Tesla has just unveiled a more budget-friendly version of its Cybertruck — the Long Range Rear-Wheel Drive (RWD) model. This new variant is set to hit U.S. roads between June and July 2025, offering a simplified package with a lower price tag. Unfortunately, the RWD Cybertruck is not currently available in Canada. Priced at $69,990 USD (or $62,490 after the federal EV tax credit), the Long Range RWD Cybertruck boasts a range of 350 miles on a single charge, which can be extended to 362 miles with an optional soft tonneau cover. This model can tow up to 7,500 pounds…
By setting a new world record for the longest journey on a single charge, Verge Motorcycles has showcased the potential of electric motorcycles in the realm of long-distance travel. The Verge TS Pro, manufactured in Estonia, achieved this milestone by covering an impressive 193 miles on a single charge, surpassing expectations and setting a new benchmark in the electric motorcycle industry. The record-breaking journey took place in the bustling city of London, where riders Sam Clarke and Sara Sloman navigated the streets for over 16 hours, demonstrating the bike’s endurance and efficiency. Despite the demanding urban environment, the Verge TS…
Tesla’s Giga Texas has reached a significant production milestone this week, with 400,000 Model Y vehicles built since the factory opened nearly three years ago. To celebrate this achievement, Tesla organized a striking display of red Model Ys on the rooftop parking garage, as captured in drone footage by aerial observer Joe Tegtmeyer. In his latest video, Tegtmeyer showcased the autonomous capabilities of the Model Ys, as they navigate themselves from the production line to sorting lanes on the east side of the facility—a journey spanning nearly two miles with no human intervention. The route takes them under a bridge…
However, with the sleek and futuristic design of the 2026 Hyundai Ioniq 6, it might just have a chance to capture the attention of American buyers. The design is a departure from traditional sedan styling, with a sloping roofline and aggressive front end that gives it a sporty and modern look. The integrated headlights and turn signals add to the overall sleekness of the design, making it a real head-turner on the road. While we don’t have all the details on the specs just yet, the potential for a larger battery and increased range is certainly exciting. If the Ioniq…