The Chevrolet Equinox EV has made a significant impact on the electric vehicle market in America, surpassing the Ford Mustang Mach-E to become the best-selling non-Tesla EV in the first half of 2025. General Motors reported sales of nearly 28,000 Equinox EVs so far this year, showcasing a winning combination of affordability and long-range capabilities that have been missing in the EV market.
For years, Tesla has dominated the EV market in the U.S., but other automakers are now stepping up their game and gaining traction with their electric offerings. The Chevy Equinox EV’s impressive sales figures demonstrate a shift in the industry, with more players entering the market and achieving significant sales volumes.
With a starting price of $34,995, the Equinox EV is more affordable than the Mach-E and qualifies for a $7,500 federal tax credit, making it an attractive option for consumers. Additionally, the vehicle boasts an estimated range of 319 miles, even in the base model, setting a new standard for value in the EV market.
The Equinox EV’s success has not gone unnoticed, as it was awarded the Breakthrough EV of the Year in 2024. However, challenges lie ahead, particularly with potential changes to EV tax credits and trade policies that could impact the vehicle’s future sales.
The rise of the Equinox EV signals a shift in the American plug-in car market towards more diverse and competitive offerings. As the industry continues to evolve, it will be interesting to see how different players navigate the changing landscape and compete for market share in the growing electric vehicle segment.