Volkswagen to Rebrand EV Models, Dropping “ID” Prefix
Volkswagen is set to make a significant change to its electric vehicle lineup by dropping the “ID” prefix from its future models. This decision comes as the company aims to rebrand its EVs in a more conventional and user-friendly manner. The move follows in the footsteps of other automakers like Mercedes and Audi who have already transitioned to more traditional naming conventions for their electric offerings.
The shift away from the alphanumeric naming scheme will likely commence with the launch of the VW ID.2 in 2026. This upcoming model, along with the recently announced VW ID. EVERY1, will no longer bear the “ID” designation, signaling a departure from the previous naming strategy.
In an interview with Austrian outlet Auto und Wirtschaft, VW Board Member Martin Sander confirmed the decision to move towards more recognizable names for future EV models. He stated, “The cars will get proper names again,” hinting at a more consumer-friendly approach to naming conventions. This change is expected to coincide with the introduction of the ID.2 and other upcoming models.
While Volkswagen has not disclosed the new names or design details yet, Sander mentioned that these updates will be revealed “when the time comes.” This transition presents an opportunity for Volkswagen to revamp its branding and align its electric vehicles with more familiar naming traditions.
The decision to drop the “ID” prefix signifies Volkswagen’s acknowledgment of the evolving EV landscape and the need for a more approachable naming strategy. By moving away from the alphanumeric model designations, Volkswagen aims to make its electric vehicles more relatable to mainstream consumers.
The shift in naming conventions reflects a broader trend in the automotive industry, where automakers are reevaluating their branding strategies for electric vehicles. With Mercedes-Benz and Audi also revising their naming systems for EVs, Volkswagen’s decision to rebrand its electric lineup underscores the normalization of electric cars in the market.
In conclusion, Volkswagen’s decision to drop the “ID” prefix from its EV models marks a significant step towards creating a more user-friendly and relatable electric vehicle lineup. By embracing traditional naming conventions, Volkswagen is aligning its electric offerings with the changing dynamics of the automotive industry and catering to the preferences of modern consumers.