Subaru, a brand known for attracting outdoorsy and environmentally minded individuals, seems poised to excel in the electric vehicle market. With a loyal fan base that values superior traction control and performance, Subaru has the potential to make a big impact in the EV scene. While the brand currently only offers one all-electric vehicle, the Solterra, which is a re-badged Toyota bZ4X with average specs, it has seen success in sales.
The upcoming Subaru Trailseeker, set to debut at the New York Auto Show, holds promise for the brand. While details are scarce, there are expectations that this new EV could be a game-changer for Subaru. With Toyota’s recent unveiling of three new or updated EV models, including the bZ4X with improved range and performance, the Trailseeker is anticipated to follow suit.
If the Trailseeker mirrors the C-HR+ in terms of range and performance, it could potentially offer around 300 miles of range and 343 horsepower in a dual-motor all-wheel-drive configuration. This would position it as a strong competitor in the mid-$30,000 price range, challenging models like the Chevrolet Equinox EV. Additionally, Subaru’s decision to adopt the Tesla-style North American Charging Standard plug could provide easy access to the Tesla Supercharger network.
Subaru’s shift towards more affordable and mainstream EV models aligns with the evolving market demands. With the Trailseeker and other upcoming electric SUVs in the pipeline, Subaru is poised to make a significant impact in the electric vehicle arena. By offering high performance, long-range EVs at competitive prices, Subaru is likely to attract a new wave of customers looking for eco-friendly and capable vehicles.
Overall, the Trailseeker represents a step in the right direction for Subaru as it aims to establish a strong presence in the electric vehicle market. With the potential to offer a compelling combination of specs and features, the Trailseeker could be the key to expanding Subaru’s EV lineup and appealing to a broader audience.